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Sevak Girard
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Writing · Nº 04
Page 74 of 89
The writing
Operating
Own Your DNS, Not Just Your Domain Name
Owning your domain is not the same as owning your DNS. How to keep control of your DNS zones so no vendor can hold your traffic routing hostage.
Jan 23, 2026 · 4 min
Strategy
For Local Business, Google Business Profile Is the Funnel
For most local businesses, the Google Business Profile is the whole funnel. Here is why it beats your website and how to make it convert.
Jan 23, 2026 · 4 min
Strategy
Free POC vs Paid Pilot for Enterprise AI
Should you offer a free proof of concept or a paid pilot to enterprise AI buyers? Charge for the pilot. Here is why a paid pilot converts and a free POC stalls.
Jan 23, 2026 · 4 min
Strategy
The First Upsell to Add After Your Core Retainer
The first agency upsell should deepen the retainer, not distract from it. Here is how to sequence upsells so each one raises retention and margin.
Jan 23, 2026 · 4 min
AI
How to Edit AI Video Clips Without Jarring Cuts
A practical guide to editing AI video clips together so cuts feel intentional: matching motion, color, and pacing across generated shots that were never filmed together.
Jan 23, 2026 · 4 min
Engineering
Build Your Own SERP Scraper Instead of Renting Rank Data
Rank tracking tools resell SERP data at a markup. Here is when to build your own SERP scraper for SEO data, what breaks, and when renting is still the smart call.
Jan 23, 2026 · 4 min
AI
AI Video for SaaS Onboarding Videos You Can Reshoot Free
AI video for SaaS onboarding videos wins because you can regenerate them every release instead of shooting once and letting them rot. Here is the workflow.
Jan 23, 2026 · 3 min
Thesis
AI-Native FP&A vs Spreadsheet Forecasting
AI-native FP&A treats the forecast as a living model tied to real data. Spreadsheet forecasting is a snapshot that rots the day you save it. Here is the gap.
Jan 23, 2026 · 4 min
Strategy
AI Agency Software vs Hiring: Which One Scales
Should you hire another account manager or run on AI agency software? A direct comparison of cost, speed, and what actually scales as you add clients.
Jan 23, 2026 · 4 min
Operating
How to Turn a Retainer Into a Productized Service
Turn a custom retainer into a productized service by finding the repeatable core, fixing the scope, and pricing the outcome. Here is the full conversion.
Jan 22, 2026 · 3 min
Strategy
Why 1000 Superfans Beat 100,000 Passive Followers
Reach is a vanity number. A thousand superfans will out-earn a hundred thousand passive followers. Here is why to build depth, not width, for your first 1000 fans.
Jan 22, 2026 · 3 min
Engineering
How to Own Your Backups When You Self-Host
A practical guide to owning your backups when you self-host: what to back up, where to store it, how to test restores, and why the vendor is not doing it for you.
Jan 22, 2026 · 4 min
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