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Sevak Girard
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Writing · Nº 04
Page 69 of 89
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Strategy
The Brand Trust Signals Professional Services Firms Miss
Professional services firms win on trust, not creativity. Here are the brand trust signals law, accounting, and consulting firms consistently miss.
Feb 3, 2026 · 4 min
Strategy
How to Prepare Customer References That Close Deals
Customer references make or break enterprise AI deals. Here is how to prepare references that close, who to pick, how to brief them, and what buyers actually ask.
Feb 3, 2026 · 4 min
Operating
Why Playbooks Compound Faster Than Shared Code
Shared code is stack-bound and fragile. A written playbook travels across every product and every tool. Here is why playbooks compound faster than a shared library.
Feb 3, 2026 · 4 min
Operating
Own Your Analytics Data Instead of Renting Google's
Owning your analytics data means the raw events live on infrastructure you control, not inside a vendor. Why self-hosted analytics beats renting insight.
Feb 3, 2026 · 4 min
Operating
Run an Outreach Agent Without Getting Flagged as Spam
An outreach agent can send thousands of emails and torch your domain in a week. Here is how to run one that lands in the inbox instead of the spam folder.
Feb 3, 2026 · 4 min
Engineering
Monorepo vs Polyrepo for a Portfolio Foundation
Monorepo vs polyrepo when a shared foundation feeds many products: the real tradeoffs, when each wins, and the hybrid I run across a portfolio of companies.
Feb 3, 2026 · 4 min
Strategy
How to Run Mass Tort Intake at Volume
Mass tort intake fails at scale for boring reasons: dropped follow-ups and missing records. Here is how to run high-volume intake without drowning.
Feb 3, 2026 · 4 min
Operating
How to Localize Content Without Losing Brand Voice
Localization usually flattens your brand voice into generic translation. Here is how to localize content across languages while keeping the voice intact.
Feb 3, 2026 · 4 min
Operating
How to Run Label Operations Without a Label
Independent artists still need label operations. Here is how to run the coordination, admin, and release ops a label provides, without signing to one.
Feb 3, 2026 · 4 min
Strategy
In-House Team vs AI Marketing Agency: How to Choose
Deciding between an in-house marketing team and an AI marketing agency comes down to speed, cost, and where your leverage is. Here is the honest breakdown.
Feb 3, 2026 · 3 min
AI
How to Write a Prompt for AI Video That Actually Works
A good AI video prompt names the subject, the shot, the camera move, the light, and the mood. Here is the structure I use to get usable footage fast.
Feb 3, 2026 · 3 min
Engineering
How to Measure Technical Debt in a Repo
You cannot pay down what you cannot see. Here is how I measure technical debt in a real repo using churn, coupling, and change cost instead of vibes.
Feb 3, 2026 · 4 min
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