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Sevak Girard
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Writing · Nº 04
Page 5 of 89
The writing
Strategy
How to Position a Brand in a Crowded Market
Positioning a brand in a crowded market means picking a fight you can win, not adding more features. Here is how to find a position that actually holds.
Jun 24, 2026 · 4 min
Thesis
Governance is the product
Everyone is racing to make AI do more. The harder, more valuable problem is making it do exactly what you asked and nothing you didn't. That is what I actually sell.
Jun 24, 2026 · 2 min
Engineering
Dunning Emails: Recover Failed Payments the Right Way
Dunning emails recover failed SaaS payments, but bad ones churn customers and land in spam. Here is how to build a failed-payment email flow that actually works.
Jun 24, 2026 · 4 min
Strategy
Coaching vs Self-Assessment: Which Moves the Needle
Coaching and self-assessment solve different problems at very different costs. Here is how to decide which one you actually need, and when to combine them.
Jun 24, 2026 · 4 min
Strategy
The Business Platform a Catering and Events Company Needs
Catering and events companies lose money between the quote and the day-of. One business platform ties proposal, deposit, logistics, and final invoice.
Jun 24, 2026 · 4 min
Operating
Why I build twenty companies at once
Conventional advice says focus on one thing. I'm doing the opposite, and it only works because of one decision I made about the foundation underneath all of them.
Jun 23, 2026 · 2 min
AI
How to Tell If a Process Is Ready to Automate
Not every process should be automated. The signs a process is ready: it is documented, stable, high-volume, and rule-based. Automating a broken one just breaks faster.
Jun 23, 2026 · 4 min
Thesis
Every Model Upgrade Erases Your Capability Edge
Every model upgrade erases the capability edge you built your AI product on. Governance is the only advantage a new frontier release cannot hand your rivals.
Jun 23, 2026 · 4 min
AI
Does AI Bookkeeping Raise Your Audit Risk?
Does AI bookkeeping raise your audit risk? Done right it lowers it, because a full audit trail is exactly what an examiner wants. Here is what actually matters.
Jun 23, 2026 · 4 min
Operating
How to Build a Release Calendar for Your Catalog
Releasing songs whenever they finish wastes momentum. Here is how to build a release calendar for your catalog that stacks singles into a real rollout.
Jun 23, 2026 · 4 min
Strategy
Agency OS vs Building Your Own on Airtable
Building your agency system on Airtable feels cheap and flexible until you become its maintainer. Here is the real cost of DIY vs a purpose-built agency OS.
Jun 23, 2026 · 4 min
Engineering
Zero-Downtime Deploys on a Single VPS
You do not need a cluster for zero-downtime deploys. Here is how to do blue-green and rolling deploys on one VPS so users never see a dropped request.
Jun 22, 2026 · 4 min
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