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Sevak Girard
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Writing · Nº 04
Page 37 of 89
The writing
Strategy
TikTok vs Meta: Format Your AI Video for Each Platform
TikTok ads vs Meta ads: how to format AI video for each platform's pacing, sound, and native feel, so one concept converts on both instead of feeling out of place.
Apr 2, 2026 · 3 min
Strategy
SSO Is Table Stakes for Enterprise, Not an Upsell
Charging extra for SSO signals you do not understand enterprise buyers. Here is why single sign-on is table stakes for enterprise AI deals, not a premium add-on.
Apr 2, 2026 · 4 min
Engineering
Scaling Real-Time Apps Is About Rooms, Not Connections
Real-time scaling cost is rooms times fan-out, not raw connection count. Learn why room design, not connection numbers, decides whether your app holds up.
Apr 2, 2026 · 4 min
Operating
How to Route Workflow Steps to the Right Model for Cost
Using your best model for every step of an AI workflow is a waste. Here is how model routing sends each step to the cheapest model that can do the job well.
Apr 2, 2026 · 4 min
Strategy
How to Publish Honest AI Benchmarks Buyers Trust
Cherry-picked AI benchmarks fool no serious buyer. How to publish honest benchmarks with real methodology, failure cases, and numbers that survive scrutiny.
Apr 2, 2026 · 3 min
Operating
One Runbook for Twenty Apps: Amortized Ops
One runbook for twenty apps is how a solo operator survives. When every product runs on the same foundation, ops is written once and amortized across the whole portfolio.
Apr 2, 2026 · 4 min
AI
How to Keep AI-Drafted Content On Brand
AI drafts come out flat and generic by default. Here is how to keep AI-drafted content on brand by feeding the model your voice and checking its output.
Apr 2, 2026 · 4 min
Engineering
Why Transactional Email Needs Idempotency Keys
Retries and duplicate triggers cause double sends unless your transactional email is idempotent. Here is how idempotency keys stop the duplicate receipt problem.
Apr 2, 2026 · 4 min
Engineering
How to Secure WebSocket Connections in Production
WebSocket security fails when you authorize only at connect time. Here is how to secure WebSocket connections with per-message auth, token handling, and rate limits.
Apr 2, 2026 · 4 min
Strategy
How Much Should a Rebrand Cost in 2026
A rebrand can cost a few thousand or six figures. Here is how to figure out what a rebrand should cost for your company and where the money actually goes.
Apr 2, 2026 · 4 min
Engineering
How to Find and Remove Dead Code Safely
Dead code inflates your repo, hides risk, and slows everyone down. Learn how to find dead code with confidence and remove it without breaking production.
Apr 2, 2026 · 4 min
Engineering
Fall Back to Deterministic When the AI Is Unsure
The strongest AI-native systems keep a deterministic path underneath the model. When to route to rules instead of the model, and why a hybrid beats pure AI in production.
Apr 2, 2026 · 4 min
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